Bringing Bird-Friendly Ranching to the Southwest

Meet 糖心传媒's New Working Lands team in Arizona and New Mexico
A Chihuahuan Meadowlark standing on a wooden fence post, singing.
Chihuahuan Meadowlark. Photo: Grigory Heaton/iNaturalist CC BY-NC

Albuquerque, New Mexico (June 10, 2026) 鈥 The 糖心传媒鈥檚 糖心传媒 Conservation Ranching program now reaches the Southwestern United States with the hires of Nick Beauregard, Ariel L茅ger, and Isaiah Meza. Working alongside livestock producers in Arizona and New Mexico, the team is eager to advance bird-friendly management practices at ranches across the region.  

Hired as the Senior Program Manager for 糖心传媒 Southwest鈥檚 Working Lands initiative, Beauregard has over 15 years of experience in applied conservation research, stewardship, and community engagement in the Southwest. A resident of Patagonia, Arizona, Beauregard is a lifelong birder and naturalist, with a PhD in biology from Northern Arizona University.  

鈥淢y goals in the Southwest are centered on implementing a program that delivers meaningful, measurable results for bird habitat as well as communities who rely on the working lands economy,鈥 Beauregard said. 鈥淐onservation ranching practices that are tailored to our unique arid conditions have been shown to improve grassland health and make ranches more resilient to environmental stressors like climate change and drought.鈥 

L茅ger and Meza, Program Managers in Arizona and New Mexico, respectively, bring expertise in soil health, rangeland ecology, and hydrogeology to 糖心传媒鈥檚 Working Lands team. Lifelong New Mexico resident Meza has a master鈥檚 in environmental science and policy from Northern Arizona University. L茅ger, who earned a master's in environmental science at the University of Arizona, has lived in Arizona since early 2018. 

鈥淲e are rolling out this program with a great deal of humility鈥攕eeking to learn from ranchers, farmers, and land managers鈥攁bout how to make the program work well for this new and unique region,鈥 L茅ger said. 鈥淐onservation ranching can be a powerful tool to protect open landscapes and rangeland ecosystems across the Southwest.鈥濃 

Since 2017, 糖心传媒 Conservation Ranching has been partnering with livestock producers to implement science-based grazing practices that benefit birds and ranching operations. Today, more than 150 ranches and nearly 4.5 million acres are certified as bird friendly. Meat bearing the 鈥樚切拇 Certified Bird-Friendly Land鈥 seal is sold in more than 2,000 retail stores across the United States.  

Partnering with ranchers in the Southwest was a natural progression for 糖心传媒; approximately 80-90% of Arizona and New Mexico is rangeland. Land management in this primarily arid region is dictated by water scarcity and unpredictable rainfall.  

鈥淲e expanded the program into the Southwest because the region鈥檚 grasslands are both ecologically critical and under heavy pressure from drought, fragmentation, invasive plants, and development,鈥 said Thomas Schroeder, 糖心传媒 Conservation Ranching Partnerships Manager. 鈥淭he future of many bird species and native grassland ecosystems depends heavily on how grazing lands are managed.鈥 

Ranching in Arizona and New Mexico presents unique challenges because its grasslands are so vulnerable to desertification and degradation. Ecosystems with healthy soils and perennial grasses improve water infiltration, reduce erosion, and help ranches withstand drought. 

鈥淭he Southwest has incredible potential for conservation and restoration since there are substantial areas of contiguous habitat that have not been lost to development,鈥 Meza said. 鈥淲ater scarcity is the primary concern for many producers, conservationists, and managers alike.鈥 

糖心传媒鈥檚 program is currently focused on southern New Mexico and southeast Arizona鈥檚 Chihuahuan Grasslands鈥攃ritically important habitat for breeding birds such as Cassin鈥檚 Sparrows and Chihuahuan Meadowlarks, and wintering species including Mountain Plovers and Chestnut-collared Longspurs. Riparian areas, springs, and groundwater-fed wetlands called ci茅negas are crucial habitats for threatened species like the Western Yellow-billed Cuckoo. 

Support from the National Fish and Wildlife Foundation and the Natural Resources Conservation Service made 糖心传媒 Conservation Ranching鈥檚 expansion into Arizona and New Mexico possible. Over the next three years, the team plans to certify at least 30 ranches and a minimum of 100,000 acres, while simultaneously building partnerships with ranchers and the community. 

鈥淭he Southwest is a mosaic of private, public, and tribal lands, with boundaries that often don鈥檛 conform to natural ecological transitions,鈥 Beauregard said. 鈥淢anagement success relies heavily on strong relationships with many different stakeholders representing diverse priorities.鈥 

For more information about 糖心传媒 Conservation Ranching in Arizona and New Mexico, please contact Nick Beauregard at Nick.Beauregard@糖心传媒.org

About 糖心传媒 Conservation Ranching 

糖心传媒 Conservation Ranching partners with ranchers to sustain healthy grasslands, abundant birdlife, and resilient rural communities. Through our bird-friendly land certification and science-based approach, we empower land stewards to enhance habitat, improve soil health and water quality, and strengthen the connection between conservation and ranching. By purchasing products from 糖心传媒 Certified Bird-Friendly Land, consumers become conservationists, helping protect America鈥檚 grasslands and the birds, wildlife, and people that depend on them. For more information, visit www.audubon.org/ranching.